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Fresh 48 photography in Cardiff and South Wales
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Fresh 48

Fresh 48 .

The day it actually happened.

Book this session

The session.

The day it actually happened.

Fresh 48 is the first day or two at home, before anybody's tidied up and while all of it is still brand new. The hospital bag still by the front door. Your own dressing gown. The wristband. A big brother or sister meeting the baby for the first time, which is a thing that happens exactly once.

It's short, it's unstyled and it's completely documentary. I'm there for about forty-five minutes and I photograph what's in front of me.

How it differs from a newborn session. Fresh 48 is the day it happened. The newborn session, a week or so later, is the first chapter - everyone's had a few days, the baby's sleepier, and there's time for the details, the nursery and the whole family together. Most people who have both are glad they did.

Worth knowing. Babies arrive when they arrive, so this one is booked around your due date rather than to a fixed day. I'll do everything I can to get to you in the first day or two. If it turns out I can't, that part is refunded in full or we fold it into your newborn session instead.

Recent fresh 48

Through my lens.

A woman holding a baby in a nursery room with a white cot and shelving on the wall
Woman in profile holding a baby against her shoulder, both facing away from the camera
A pregnant woman with long light brown hair wearing a cream linen dress with puffed sleeves, standing outdoors with greenery behind her
A woman with long hair hugs a young child from behind, both smiling at the camera in black and white
Woman in white cardigan holding a baby against her shoulder, looking out of a window with grey curtains
Pregnant woman standing by a window in loose-fitting trousers, one hand on her belly, with a potted plant beside her
Fresh 48 photography in Cardiff and South Wales

What's included.

  • 45 minutes at home, within the first day or two
  • 15 fully edited images
  • Completely unstyled, nothing arranged and nothing tidied
  • Added to a newborn or Bump to Baby booking
  • A sneak peek within a few days
  • Private online gallery within four weeks

From £150

45 minutes · 15 edited images

Book this session

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Kind words

What my fresh 48 clients say.

When you think of a photographer, you think of someone who is there to capture some lovely moments, however, Jo has captured some of the best, biggest, most precious moments of our life. From the very beginning, she has been there for some of the most meaningful milestones in our journey. She photographed our gender reveal, our baby shower, and the first precious photos of our son in his nursery. She even knew the gender of our baby before we did and somehow managed to keep that secret while sharing in all of our excitement and anticipation, that, combined with using blue smoke bombs! What started as hiring a photographer quickly turned into something so much more to us. Her warmth, kindness, and genuine investment in our little family have made her feel like one of us. She’s celebrated alongside us, puts everyone at ease, and somehow captures not just beautiful images, but the emotions behind them. We are so, so grateful to have these memories captured so beautifully, but even more grateful for the relationship we’ve built with her along the way. She is incredibly talented, and if you’re looking for someone to document your family’s most important moments, look no further. We couldn’t imagine trusting anyone else. She started as our photographer, but somewhere along the way, she became family. Thank you, Jo!
LS

Lucy S.

Bump to Baby

Just want to say a huge thank you for such an incredible experience. You've photographed my journey from pregnancy to a few weeks after the birth of my beautiful baby boy River and captured some stunning moments that I will cherish forever. Being photographed is not something I usually feel comfortable with but you helped me feel so relaxed and confident during my beautiful maternity shoot which is such a vulnerable time for Mums to be. You also helped my partner and mum feel comfortable and relaxed in front of the camera for our newborn shoot with River. You've captured his innocent gorgeous facial features so well. I can't wait to book you again for future shoots!
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Laura

Bump to Baby

I honestly can’t recommend her enough. She captured my entire bump-to-baby journey so beautifully… from my prenatal shoot, to our newborn session, and then a really special Mother’s Day shoot with three generations (my baby, me, and my mum). Each session felt so meaningful and the photos are something I’ll treasure forever. She has such a natural way of making you feel comfortable and at ease, which really shows in the images. Nothing feels forced… her style is so real, relaxed and full of those perfect candid moments. The photos themselves are just stunning… soft, authentic and full of love. You can tell how much care and passion she puts into her work. I already can’t wait to book more shoots with her in the future. If you’re thinking about it, do it… you won’t regret it! Xx
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Kelly

Bump to Baby

I was a bit nervous about having a newborn photo shoot especially with my naughty dog but Jo was so patient throughout, even when the baby needed a change/feed and wind (and general grizzle). Jo was super helpful in guiding us how to pose, where to look and where to stand etc, something which was very welcomed with our limited experience in having our photos taken. The photos were sent through super prompt and were easily accessible. The format in which they were uploaded is very professional and the editing on the photos were great. Jo even went one step further in telling me to let her know if I wanted a particular picture edited in a certain way. A massive thank you for capturing such natural photos of my family, they are pictures we will cherish forever.
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Tia

Newborn

We can’t thank Joanna enough for taking such beautiful pictures of our little boy for his newborn shoot. The pictures were natural just like we wanted and Joanna made us feel comfortable and relaxed the whole time. We are so grateful that we have these beautiful pictures to look back on! I would 100% recommend ❤️
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Lauren

Newborn

Myself and my little girl had a gorgeous mother/daughter/maternity photo shoot in the bluebells, capturing such special moments. My little girl was a little bit hit and miss on the day and Joanna was so calming and patient with her and got the most gorgeous shots of us. I felt so comfortable and not once did I feel rushed. I would highly recommend Joanna and her services to others, the photos are beautiful and I can’t wait for her to capture more when we become a family of 4.
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Sophie

Maternity